To some businesses, a website is just – well – a website, but to Chris Lett, owner of Branigans Tyres, it should be much more than that. “Branigans wants to keep the public up-to-date on everything they need to know about wheel and tyre maintenance. There’s a lot more to the topic than many people realise, and being informed consumers helps people to be smart consumers. As a smart choice in tyre businesses, Branigans and informed consumers make for a perfect match”.
“The older website was reasonable, but dated” says Chris, “and it didn’t have the visual appeal that’s needed to get people engaging with the content, no matter how good that might be. For a family business that relies on technical know-how and customer service, it also didn’t fully reflect the personality that has made Branigans such an important part of the Burleigh Heads and Southport motoring community.”
A Fresh Online Presence
No matter how old and established a business is, it’s important to keep pace with the times, and in these times, websites are often more important than storefronts in helping consumers to form an opinion of a business. Of course, this meant that skilled as he may be in all things car-related (Chris is a qualified auto engineer), professional web designers would be put to work.
Fortunately for Chris, his business’s ardent supporters included the managing director of YDMA, a digital marketing company based in his area, so making the choice was easy. “The agency already knew and loved Branigans. They were impressed by the service they had received, and the excellent deals they were offered, and they were eager to help with the upliftment of the brand,” he says. “And since it’s their business to know what works in digital marketing just as Branigans knows what works with cars, choosing designers was an easy call. The results speak for themselves.”
More Reasons to Visit Both Website and Store
With the help of a little clever automation, the Branigans website now offers clients an opportunity to make appointments. Or, they can sign up for a cost-saving subscription that offers four tyres, wheel alignment, and wheel balancing annually. “Saving its customers time and money is important to Branigans,” says Chris, and the new website will help them to achieve both these goals.
There’s also a wide range of tips and information on tap. Find out about the reasons for road noise; know how to evaluate a tyres’ tread; discover fuel-saving tips; or recognise the symptoms of unbalanced or misaligned wheels. Knowledge is power, and Branigans new website puts the power in motorists’ hands.
“All in all, Branigans is giving people even more reasons to visit its website and its workshops,” says Chris. “And since well-maintained wheels and tyres are so important to road safety, it’s offering a valuable source of free information that goes beyond the favourable pricing, guaranteed tyres, and fast service its workshops offer.”
Visit and See for Yourself
Jumping in the car and driving to the nearest Branigans outlet to get new tyres would certainly give one an inside view of the business, but most people start with an online search. Chris is happy that his brand-new website will give its visitors an overview of the business, helpful information, and a clear picture of how Branigans saves motorists money, both in terms of the cost of tyre replacements, and in the many benefits that flow from having good tyres, and well balanced and aligned wheels.
“It’s more than just a good-looking, highly functional website,” says Chris. “It’s pure Branigans, and it demonstrates the advantages of choosing Branigans in far greater detail than you’d get from a casual visit. There will be regular updates, news, and automotive information: worth staying tuned, rather than just using it as a way to find out where Branigans is, or for contact details to get a quote. Visit it and see for yourself. Comments, compliments, and critique are all equally welcome.”
For further information, visit or call Chris and his team at Second Hand Tyres Gold Coast |Branigans Budget Tyres by contacting the Service Centres in Burleigh Heads (07) 5535 2660 or Southport (07) 5591 8633.